Media Programming: Strategies and Practices, 8th Edition

Susan Tyler Eastman - Indiana University

Douglas A. Ferguson - College of Charleston

ISBN-10: 0495500534  ISBN-13: 9780495500537

480 Pages   Paperbound

© 2009     Published

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• Overview
• |
• About the Author
• |
• Table of Contents
• |
• Features
• |
• New to this Edition

Table of Contents

Preface.
Part 1: PROGRAMMING RESOURCES AND CONSTRAINTS.
1. A Framework for Programming Strategies.
2. Program and Audience Research.
3. Domestic and International Syndication.
Part 2: BROADCAST TELEVISION STRATEGIES.
4. Prime-Time Network Entertainment Programming.
5. Nonprime-Time Network Television Programming.
6. Television Station Programming Strategies.
7. Public Television Programming.
Part 3: CABLE, SATELLITE, AND ONLINE STRATEGIES.
8. Cable System and Satellite Programming.
9. Basic and Premium Subscription Programming.
10. Online Video and Audio Programming.
Part 4: RADIO PROGRAMMING.
11. Music Radio Programming.
12. Information Radio Programming.
Abbreviations and Acronyms.
Glossary.
Annotated Bibliography.
Media Sites on the World Wide Web.
About the Contributing Authors.
Index to Program Titles.
General Index.