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Media Now: Understanding Media, Culture, and Technology, 2008 Update, 5th Edition

Media Now: Understanding Media, Culture, and Technology, 2008 Update, 5th Edition

Joseph Straubhaar - University of Texas, Austin

Robert LaRose - Michigan State University

ISBN-10: 0495100471  ISBN-13: 9780495100478

600 Pages   Paperbound

Table of Contents

Preface.
Part One: MEDIA AND THE INFORMATION AGE.
1. The Changing Media.
2. Media and Society.
Part Two: THE MEDIA.
3. Books and Magazines.
4. Newspapers.
5. Recorded Music.
6. Radio.
7. Film and Home Video.
8. Television.
9. The Internet.
10. Public Relations.
11. Advertising.
12. The Communications Infrastructure.
Part Three: MEDIA ISSUES.
13. Media Uses and Effects.
14. Media Policy and Law.
15. Media Ethics.
16. Global Communications Media.