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Media Effects Research: A Basic Overview, 3rd Edition
ISBN-10: 049556785X ISBN-13: 9780495567851
288 Pages Paperbound
© 2010 Published
- Overview
- |
- Table of Contents
Table of Contents
1. A Scientific Approach to the Study of Media Effects.
2. Scientific Methods in Media Effects Research.
3. A Brief History of Media Effects Research.
4. Time Spent with Mass Media: Reasons and Consequences.
5. Effects of Media Violence.
6. Sexual Content in the Media.
7. Media That Stirs Emotions.
8. Persuasive Effects of the Media.
9. The Effects of News and Political Content.
10. The Effects of Media Stereotypes.
11. The Impact of New Media Technologies.
12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact.
Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter).