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• Table of Contents

Table of Contents

1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
3. Selling on the Web: Revenue Models and Building a Web Presence.
4. Marketing on the Web.
5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce.
6. Online Auctions, Virtual Communities, and Web Portals.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
8. Web Server Hardware and Software.
9: Electronic Commerce Software.
10. Security for Electronic Commerce.
11. Payment Systems for Electronic Commerce.
12. Planning for Electronic Commerce.